It is not uncommon to hear marketers discussing the ‘war of talent’ but does it really exist? I do not think it does. What I do believe exists, however, is a battle of skills.

‘Recruitment’ is a word which can often strike fear in the hearts and minds of marketers and creative professionals, but finding and hiring new talent does not have to be a feared task, if you take the right approach.

In the past few years, we have mainly seen a candidate recruitment driven market. With a limited pool of talented, available professionals, it was the employee who held the ‘power’ when it came to seeking out new job roles. However in the past six-months, there has been a major shift which has seen employers reign supreme, and they now hold the cards again when it comes to negotiations.

One of the biggest buzzwords, and source of debate, in 2023 was Artificial Intelligence (AI). With the proliferation of ChatGPT, and subsequent tools, discussions on the validity of AI grew with it. The biggest concern… will AI replace humans?

As we head into the busiest time of year for events, November has kicked off the season in true style. From a business perspective, there have been a host of networking events and discussions, with many focussing on Gen Z.

The end of 2022 marks the completion of my third year as a self-employed business owner, and – WOW – what an incredible journey!

As I head into my fourth year (unbelievable!), I wanted to reflect on the rollercoaster that has been the recruitment landscape in recent years and look ahead to the shifts that are expected in 2023 and beyond.